Web Site Design

By

Horn And Whistle

HORN and WHISTLE

Website General Information

     Since the mid 1990s, the Internet has become one of the most important means of communication and disseminating information that we presently have. For the business community, it's indispensable. It allows all types of businesses to share information about their products and services with all potential clients and to do so in more detail and with far less expense than any other means presently available. It also expands your available sphere of influence to foreign countries as well. If you are in a particular business that appeals to the population as a whole, you will frequently start getting inquiries from people in other countries once your website begins to get recognized.
     Websites range from very simple to extremely complex, from small one or two page listings to multi page sites with all kinds of visual and audio effects. Just how complicated should a website be?
     There are two schools of thought. One says to impress your site visitors with all kinds of fancy graphics and provide some "entertainment" as it were to keep your visitors interested. A second body of opinion says that a website should be simple and to the point. Actually both approaches have merit. Generally, however, the all important home page, which is generally what your visitors see first when they come to your site should be fairly simple and to the point. You want this page to load very quickly, even if your visitor uses an older computer or is in an area where dial-up is the only available means of connecting to the Internet. If it takes three minutes for your home page to load because you have lots of artwork on your home page, you will lose many visitors
     At Horn & Whistle Web Design, we feel that keeping the home page simple and direct is the best approach. If your visitor arrives at a page that takes a very long time to load, or if it is so crowded and complicated that he has a hard time finding the information that he wants, you will lose him. Much research by reputable marketing firms shows that a visitor will usually spend no more than twenty seconds on a web page unless he can find what he is interested in.
     A classic case of a simple and extremely effective web page is that of Google™, and Google is and is very like to remain the search engine of choice when you are looking for information on the Internet. Google's home page is really great! [And fast, too.]
     Farther along in your website you can include more elaborate pages that can detail your products or services. You should also include a site map, which is really a table of contents for a web site. If you have a big and complex website with hundreds of pages, a site map is a necessity. A textbook without a table of contents or an index could prove very frustrating for a reader. The same is true of a complex website without a site map Make it easy for your site visitors to find what they are looking for.

  Website Pricing          Web Site Page